Puma Puma King 2025
Associated creatives
Tags
Description
This editorial campaign image for Puma King features four models posed outdoors at night beside a parked grey hatchback car. Captured by photographer Ewen Spencer with hair styling by Ryo Narushima and makeup by Grace Sinnott, the group includes Kasper Kapica and three other individuals wearing casual sportswear and trainers. The low-key night setting highlights the reflective surfaces of the car and the contrasting tones of the apparel against the dark environment.
Style
Editorial, Horizontal, Monochrome, Gritty
Techniques
Low-key / chiaroscuro
Industries
Sportswear
Color
Charcoal (50%)
Jet Black (50%)
Background
Carpark
Context
Advertising Campaign