Puma Puma King 2025
Associated creatives
Tags
Description
This fashion editorial image for the Puma King project captures a group of three models posed around a black motor scooter parked over dry grass. The shot is styled with casual streetwear including denim jeans, jackets, and distinct Puma footwear. Photographer Ewen Spencer utilizes natural lighting to highlight the textures of the apparel and the sleek surfaces of the scooter. The composition focuses on urban youth culture and footwear styling against an outdoor backdrop. Hair styling by Ryo Narushima and makeup by Grace Sinnott complete the campaign aesthetic.
Style
Editorial, Horizontal, Clean
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Jet Black (50%)
Denim (30%)
Pure White (20%)
Background
Garden
Context
Advertising Campaign