Puma Puma King 2025
Associated creatives
Tags
Description
This editorial campaign photograph for Puma King, captured by photographer Ewen Spencer, features a diverse group of four models posing outdoors near a black scooter and a tall chain-link fence. The group includes two men and two women wearing casual streetwear, including denim, jackets, and a color-blocked polo shirt. The lighting is bright and natural, casting soft shadows across the grassy foreground and asphalt surface. The composition is structured with the models standing and leaning against barriers, creating an authentic, documentary-style atmosphere.
Style
Editorial, Vertical, Clean
Techniques
Analogue / film, Natural light
Industries
Sportswear
Color
Navy (30%)
Pure White (30%)
Jet Black (40%)
Background
Sports Venue
Context
Advertising Campaign