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BrandProspect
ProjectBrand Identity
Prospect brand coffee cups on a grey background with coffee pouring from an upper tilted paper cup into a lower upright cup

Prospect Brand Identity 2020

Associated creatives

Alter
AlterGraphic Design

Tags

coffee cuppaper coffee cupcoffee pouringbrand identity Prospect coffee

Description

This brand identity image for Prospect showcases two paper coffee cups arranged against a solid dark grey background. The upper tilted cup pours dark liquid coffee into the lower upright cup below. The cups feature custom branding typography and a whimsical line art illustration of a walking character. The scene is evenly lit with soft studio lighting, creating clean lines and minimal shadows.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Beverages

Color

Pure White (50%)
Jet Black (30%)

Background

Grey Seamless

Context

E-commerce / Product