Prospect Brand Identity 2020

Description

This image features a split composition highlighting the brand identity for Prospect. On the left, a smiling woman in her 20s with long dark hair holds a black canvas tote bag bearing a bold white letter P logo with a smiley face. She wears a sheer light blue button-down shirt and has tattoos visible on her arm. On the right, a person's hand holds up a clear glass filled with iced coffee, featuring white printed text reading Prospect Coffee Roasters Vta. Calif. against an outdoor backdrop. The lighting is bright and natural, showcasing clean commercial art direction and styling.

Style

Horizontal, Commercial, Clean

Techniques

Natural light

Industries

Beverages

Color

Background

White Seamless

Context

Advertising Campaign