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Brand
Prospect
ProjectBrand Identity
Person wearing a black t-shirt with orange Prospect Coffee Roasters branding on the back against a textured white wall.

Prospect Brand Identity 2020

Associated creatives

Alter
AlterGraphic Design

Tags

black t shirtblack t shirt backt shirtprospect brandingcoffee roasters typographypeach lettering

Description

This brand identity project for Prospect features a person wearing a plain black t-shirt printed with custom peach-coloured typography on the back. The graphic reads Prospect Coffee Roasters with Vta. Calif. printed above in a smaller serif font. The shot is captured from behind against a bright white textured wall casting sharp shadows. Natural lighting highlights the fabric texture of the t-shirt and the graphic print.