Prospect Brand Identity 2020

About

Graphic design presentation for the Prospect brand identity featuring four distinct vertical panels against a dark background. The first three panels display solid colour blocks in blue, coral, and grey-brown, each featuring clean typography detailing coffee roaster information, origins such as Guatemala, Ethiopia, and Mexico, tasting notes, and a net weight of 12 ounces. The fourth panel showcases a white background with bold typographic headings and a whimsical line-drawn illustration of a figure with elongated limbs holding a mug. The overall composition highlights minimalist branding, structured layout, and a cohesive corporate visual identity.