Proenza Schouler Portrait Series Pre-Spring 2025 Ad Campaign 2024

Description

Parker Posey poses against a textured stone wall in a campaign image for Proenza Schouler's Pre-Spring 2025 collection. She wears an oversized grey textured coat paired with casual sneakers and holds a large black leather handbag. The natural lighting and earthy background tones complement the relaxed yet elevated styling. Creative direction is led by Jack McCollough and Lazaro Hernandez, with photography by Jeff Henrikson and styling by Sara Moonves.

Style

Editorial, Vertical, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Stone Texture

Context

Advertising Campaign