Proenza Schouler Portrait Series Pre-Spring 2025 Ad Campaign 2024

Description

Parker Posey poses dynamically in a black blazer, light wash denim jeans, and black-and-white sneakers against a textured blue brick wall and concrete sidewalk. The composition is captured horizontally with natural lighting, showcasing contemporary fashion imagery for the Proenza Schouler Pre-Spring 2025 Ad Campaign. The creative direction is led by Jack McCollough and Lazaro Hernandez, with photography by Jeff Henrikson, styling by Sara Moonves, hair by Akki Shirakawa, and makeup by Emi Kaneko. Bold white typography featuring the brand name overlays the scene horizontally across the frame.

Style

Editorial, Horizontal, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign