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  • ·Proenza Schouler Pre-Spring 2025 Ad Campaign
BrandProenza Schouler
ProjectPortrait Series Pre-Spring 2025 Ad Campaign
Parker Posey leaning against a stone wall wearing an oversized light grey coat, holding a black leather tote bag

Proenza Schouler Portrait Series Pre-Spring 2025 Ad Campaign 2024

Associated creatives

Jack McCollough and Lazaro Hernandez
Jack McCollough and Lazaro HernandezProenza Schouler Creative Directors
Jeff Henrikson
Jeff HenriksonPhotographer
Parker Posey
Parker PoseyModel
Sara Moonves
Sara MoonvesStylist
Akki Shirakawa
Akki ShirakawaHair
Emi Kaneko
Emi Kaneko

Tags

parker posey posing against stone wallparker poseywoman in grey coatgrey coatblack leather tote bagblack leather bagleather bagblack and white trainerstrainers

Description

Parker Posey poses against a weathered stone wall for the Proenza Schouler Pre-Spring 2025 ad campaign. She wears an oversized light grey textured coat, holding a black leather structured tote bag with black and white trainers on her feet. The photograph features crisp natural lighting highlighting the detailed stonework in the background and the soft fabric textures of the outerwear. The composition captures a relaxed yet poised attitude against the solid stone architectural element.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Light Grey (60%)
Jet Black (40%)

Background

Stone Texture

Context

Advertising Campaign