Proenza Schouler Portrait Series Pre-Spring 2025 Ad Campaign 2024

Description

Parker Posey is captured in a dynamic portrait for the Proenza Schouler Pre-Spring 2025 ad campaign, photographed by Jeff Henrikson. She wears a structured black blazer over a dark top, paired with relaxed light-wash blue jeans and sneakers. Posey stands with a wide stance against a textured blue brick wall with concrete pavement at the base. Large white typography reading Proenza Schouler is overlaid centrally across the frame. The campaign was styled by Sara Moonves, with hair by Akki Shirakawa and creative direction by Jack McCollough and Lazaro Hernandez.

Style

Editorial, Vertical, Warm, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Street

Context

Advertising Campaign