Proenza Schouler Portrait Series Pre-Spring 2025 Ad Campaign 2024

Description

Parker Posey poses outdoors in a garden setting for the Proenza Schouler Pre-Spring 2025 ad campaign, titled Portrait Series. She wears a draped dark red dress paired with tall white boots, standing on a brick pathway framed by trees and foliage. Large white typography overlaying the image reads Proenza Schouler. The shoot was directed by Jack McCollough and Lazaro Hernandez, photographed by Jeff Henrikson, styled by Sara Moonves, with hair by Akki Shirakawa and makeup by Emi Kaneko.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Garden

Context

Advertising Campaign