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BrandPrada
ProjectSpring 2024 Ad Campaign
Model wearing a dark long-sleeve polo and blue jeans carrying a large black shoulder bag against a white wall.

Prada Spring 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Jack Day
Jack DayPhotographer
Hamin Yu
Hamin YuModels
Julia Meseguer
Julia MeseguerModels
Pierrick Grégoire
Pierrick GrégoireModels
Olivier Rizzo
Olivier RizzoStylist
Anthony Turner
Anthony TurnerHair
Lynsey Alexander
Lynsey AlexanderMakeup

Tags

male model standingmale modelmodel standingdark navy polo shirtnavy polo shirtpolo shirtblue denim jeansblue jeansdenim jeansblack leather shoulder bagleather shoulder bagshoulder bagblack shoes

Description

This portrait from the Prada Spring 2024 ad campaign features a male model standing full-length against a clean, minimal white wall and concrete floor. He wears a dark navy long-sleeve polo shirt layered over a light blue shirt, paired with straight-leg blue denim jeans and black shoes. A large black leather shoulder bag hangs across his body. The composition is lit with soft, diffuse lighting that highlights the textures of the clothing. The Prada logo is visible in the lower right corner.

Style

Vertical, Commercial, Clean

Industries

Luxury Fashion Houses

Color

Navy (50%)
Denim (50%)

Background

White Seamless

Context

Advertising Campaign