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BrandPrada
ProjectSpring 2024 Ad Campaign
Male model in a grey utility shirt and shorts walking against a white studio background carrying a nylon shoulder bag

Prada Spring 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Jack Day
Jack DayPhotographer
Hamin Yu
Hamin YuModels
Julia Meseguer
Julia MeseguerModels
Pierrick Grégoire
Pierrick GrégoireModels
Olivier Rizzo
Olivier RizzoStylist
Anthony Turner
Anthony TurnerHair
Lynsey Alexander
Lynsey AlexanderMakeup

Tags

man walking in grey utility shirtgrey utility shirtutility shirtgrey shortsgrey nylon shoulder bagnylon shoulder bagshoulder bagblack loafersman walkingmale model walking

Description

This photograph for the Prada Spring 2024 ad campaign features a male model walking across a minimalist studio setting against a seamless white background. He wears a grey utility shirt with multiple front cargo pockets paired with matching shorts, black socks, and polished black loafers. A structured grey nylon shoulder bag is carried at his side, showcasing contemporary luxury accessories styling. The clean, high-key lighting accentuates the sharp tailoring and clean lines of the collection. The bold black Prada logo is prominently positioned on the right side of the wall.

Style

Editorial, Vertical, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Medium Grey (70%)
Jet Black (30%)

Background

White Seamless

Context

Advertising Campaign