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  • ·Prada Spring 2024 Ad Campaign Editorial Portrait
BrandPrada
ProjectSpring 2024 Ad Campaign
Two models posing against a white studio background with Prada branding, wearing contemporary designer apparel and carrying leather handbags.

Prada Spring 2024 Ad Campaign 2024

Associated creatives

Miuccia Prada and Raf Simons
Miuccia Prada and Raf SimonsPrada Creative Directors
Ferdinando Verderi 
Ferdinando Verderi Creative Director
Jack Day
Jack DayPhotographer
Hamin Yu
Hamin YuModels
Julia Meseguer
Julia MeseguerModels
Pierrick Grégoire
Pierrick GrégoireModels
Olivier Rizzo
Olivier RizzoStylist
Anthony Turner
Anthony TurnerHair
Lynsey Alexander
Lynsey AlexanderMakeup

Tags

woman in blue shirtwoman in blue shirt holding handbagblue shirtwoman holding handbagbrown leather handbagleather handbagman in navy shirtman in navy shirt carrying tote bagnavy shirtman carrying tote bagblack leather tote bagtote bagtwo modelsmodels posing

Description

This editorial portrait for the Prada Spring 2024 ad campaign features two models posed against a clean, minimal white background. The female model on the left wears a light blue buttoned shirt with a white collar, a dark skirt cinched with a wide black belt, and holds a brown leather handbag. The male model on the right wears a dark navy shirt and blue denim jeans while carrying a large black patent leather tote bag. The composition is lit with soft, even studio lighting that highlights the textures of the garments and accessories. The Prada logo is visible on the upper left and right corners of the frame.

Style

Editorial, Horizontal, Monochrome, Clean

Industries

Luxury Fashion Houses

Color

Jet Black (40%)
Caramel (30%)
Sky Blue (30%)

Background

White Seamless

Context

Advertising Campaign