Phaidon Brand Identity 2018

Description

This spread from the Phaidon Brand Identity project features a book layout showcasing the paintings of Serban Savu, accompanied by biographical text and structured typography. The left page contains multi-column editorial prose alongside a section title, while the right page features four distinct miniature reproductions of figurative landscape and genre paintings alongside numbered caption lists. Designed by Spencer Fenton, the spread uses clean typographic hierarchy, neutral margins, and a structured grid layout typical of high-end art monographs. The lighting is bright and evenly balanced, highlighting the matte paper texture and crisp black text.

Style

Editorial, Horizontal, Clean, Minimalist

Techniques

Typography

Industries

Magazines

Color

Background

White Seamless

Context

Catalogue