BrandPhaidon
ProjectBrand Identity

Phaidon Brand Identity 2018
Associated creatives
Tags
Description
An open book spread is captured in a clean, high-key studio setting with a neutral white background. The left page is a solid, vibrant magenta colour, while the right page features clean, black sans-serif typography displaying a section titled Sao Paulo by Kiki Mazzucchelli alongside a list of names and page numbers. The lighting is soft and even, highlighting the paper texture and the crisp alignment of the layout. This editorial design piece is part of the Brand Identity project for Phaidon, created by Spencer Fenton.
Style
Editorial, Horizontal, Clean, Minimalist
Techniques
Typography
Industries
Magazines
Color
Magenta (50%)
Pure White (50%)
Background
White Seamless
Context
Editorial