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BrandParking Riponne SA
ProjectBrand Identity
Overhead billboard display featuring a woman walking a stroller across striped pavement between pink and purple panels.

Parking Riponne SA Brand Identity 2020

Associated creatives

Hymn
HymnProjects by
Arce Studio
Arce StudioProjects by
The Lab
The LabProjects by
Duane Dalton
Duane DaltonProjects by
Ross Gendels
Ross GendelsProjects by

Tags

billboard designbrand identity billboardwoman pushing strollerstriped pavementadvertising panels

Description

An overhead billboard design for Parking Riponne SA displays a high-angle shot of a woman pushing a baby stroller across yellow and dark grey striped pavement. Flanking the central photographic panel are two solid-coloured advertising sections: a soft pink panel on the left featuring stylized typography reading PLACE A LA MOBILITE with stroller and parking icons, and a rich purple panel on the right with the word INOVIL in outlined lettering. The entire rectangular display is mounted on a textured grey wall under clean, even lighting.

Style

Horizontal, Commercial, Minimalist

Industries

Vehicle Rental & Rideshare

Color

Blush (30%)
Plum (30%)
Golden Yellow (20%)

Context

Out of Home (OOH)