PARK, the renamed Stuttgart club Brand Identity 2026

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This image presents an illuminated hanging sign created as part of the brand identity project for PARK, the renamed Stuttgart club. Designed by Hochburg, the vertical rectangular lightbox hangs from two metal chains against a dark, textured concrete wall. The glowing white panel features a black upward-left arrow at the top and typography at the bottom reading same coordinates new frequency est 1980 recoded 2026 stuttgart ger alongside the PARK logo. The lighting highlights the clean metal framing and casts soft shadows across the raw concrete surface.