Logo
Illuminated hanging sign with arrow and typographic text against a dark textured concrete wall background
Monochrome graphic brand identity design featuring event posters with portraits and typography for PARK Stuttgart
Three black and white posters showcasing graphic design and typography mounted on a tiled wall
Dark graphic design poster featuring the months of the year with September highlighted in white text for PARK club branding
Two graphic layout cards featuring the Park logo set against a dark textured rock background
Transparent ID badge with branded typography hanging from metal carabiners and a black cord on a dark background
Close-up rear view of a person with blonde undercut hair showing a Park club tattoo on their neck against a white background.
Person wearing a white hooded jacket with a grey graphic logo on the back against a seamless white background.
Illuminated hanging sign with arrow and typographic text against a dark textured concrete wall background
Monochrome graphic brand identity design featuring event posters with portraits and typography for PARK Stuttgart

PARK, the renamed Stuttgart club Brand Identity 2026

About

Stuttgart-based club PARK introduces a comprehensive brand identity system, reimagined to bridge its history with a forward-looking digital aesthetic. Developed by Hochburg and the Hanke Brothers, the project spans graphic design, 3D motion, and videography to establish a cohesive visual language for the venue. The identity leans into a stark monochrome palette, utilizing high-contrast editorial photography, geometric grid systems, and minimalist typography to ground the brand's evolution. The execution integrates both physical and digital touchpoints, ranging from illuminated signage and branded apparel to dynamic animation sequences. By utilizing clean 3D render/CGI techniques and experimental VFX, the creators translate the club's spatial presence into a flexible system of motion graphics and vector-based templates. This project establishes a precise, industrial identity that prioritizes clarity and structural rhythm across all media.

Brand

PARK, the renamed Stuttgart club

Credits

Hochburg
Design
Hochburg
Motion
Hochburg
3D
Hanke Brothers
Videography

Industries

Festivals & Events

Styles

VerticalClean
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