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BrandOR
ProjectBrand Identity
Billboard displaying brand identity graphics and children clothing photographs under an urban overpass.

OR Brand Identity 2022

Associated creatives

Parallel
ParallelGraphic Design
Leonie Freeman
Leonie FreemanPhotography

Tags

brand identity billboardbillboard mockupbrand identitybillboard

Description

This image presents an architectural mockup of a large outdoor billboard displaying the brand identity for OR, captured by photographer Leonie Freeman with graphic design by Parallel. The white concrete wall features minimalist typography alongside multiple photographic inserts showcasing young children modelling apparel and product flatlays arranged with small oranges. The installation is set outdoors on a tiled public square beneath the structural span of a concrete highway overpass, creating strong horizontal lines and contrasting shadows. The composition merges commercial branding with environmental context, emphasizing clean typography and warm, natural tones.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

High Street Fashion

Color

Charcoal (50%)
Pure White (50%)

Background

Street

Context

Out of Home (OOH)