BrandOR
ProjectBrand Identity

OR Brand Identity 2022
Associated creatives
Tags
Description
A cream-colored canvas tote bag featuring prominent black typography is draped over the back of a light wooden chair. The tote displays bold lettering representing the brand OR. To the left, a small, handmade crocheted fox toy sits on a dark grey surface near a window letting in natural light. The interior setting features light wood paneling and minimalist surfaces, captured in a clean editorial style by photographer Leonie Freeman.
Style
Horizontal, Commercial, Earthy, Clean
Techniques
Natural light
Color
Cream (60%)
Jet Black (20%)
Beige (20%)
Background
Living Room
Context
Advertising Campaign, Editorial