OnePlus Brand Identity 2023

Description

This image captures a subway station platform featuring an advertising poster for the brand OnePlus as part of a brand identity project. The vertical digital display screen is mounted on a white tiled wall with green and blue mosaic borders, showing a close-up portrait of a young person wearing wireless earbuds alongside promotional text reading Press play every day. To the left of the poster stands a metallic automated ticket vending machine with colourful buttons and a digital display screen. Above the wall, an overhead transit sign indicates an exit towards the northwest corner with an arrow symbol. The flooring is composed of grey stone tiles, and a metallic panel is visible on the far left of the frame. The lighting is bright and even, characteristic of an underground transit environment.