BrandOlami
ProjectBrand Identity
Olami Brand Identity 2021
Associated creatives
Tags
Description
An outdoor advertising billboard for the brand Olami is mounted on a pink and white brick wall along an urban street. The poster features a large black-and-white photographic collage of a group of people from a historical period, overlaid with bold white capital text reading "THIS WAS THEN. YOU ARE NOW." A yellow banner at the bottom contains additional small text blocks and the Olami brand logo in the lower-left corner. The surrounding architecture includes paved ground, two low bollards in the foreground, and modern glass-and-steel building facades in the background under natural daylight.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Color
Pure White (50%)
Jet Black (30%)
Golden Yellow (20%)
Background
Street
Context
Out of Home (OOH)