The comprehensive brand identity system for Olami, developed by Ragged Edge, establishes a cohesive visual language across diverse physical and digital applications. The design centers on high-contrast typography, strategic color-blocking, and minimalist geometric structures, appearing across collateral ranging from outdoor billboards to digital out-of-home displays and mobile interfaces.
Executed with a focus on clean layouts and modern iconography, the project utilizes vibrant palettes—including green, purple, and orange—to distinguish various brand touchpoints like Olami Connect and Olami Scholars. The system incorporates motion graphics and architectural integration, effectively blending bold serif and sans-serif typefaces with photographic portraiture to maintain a consistent aesthetic across multiple urban and digital environments.
