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  • ·L/AB Off-White Fall 2026 Ad Campaign by Luke Abby
BrandL/AB c/o Off-White
ProjectFall 2026 Ad Campaign
A model lifts a white graphic jersey to expose their midriff against a vibrant solid orange studio backdrop.

L/AB c/o Off-White Fall 2026 Ad Campaign 2026

Associated creatives

Luke Abby
Luke AbbyPhotographer
JT
JTModels
Glaive
GlaiveModels
PZ
PZModels
Vivian Jenna Wilson
Vivian Jenna WilsonModels
Mazzy Joya
Mazzy JoyaModels
Julez Smith and Jay Guapõ
Julez Smith and Jay GuapõModels
Georgia Pendlebury
Georgia PendleburyStylist
Ruby Howes
Ruby HowesHair
Leana Ardeleanu
Leana ArdeleanuMakeup

Tags

model lifting shirtmodel lifting white jerseywhite graphic jerseywhite jersey shirtwhite short sleeve shirtblack low rise sweatpantsblack sweatpantsblack trousers

Description

A fashion campaign photograph captured by Luke Abby for the L/AB c/o Off-White Fall 2026 Ad Campaign. The subject stands centrally against a solid, saturated orange background, lifting a white short-sleeve athletic jersey to reveal their midriff. Styled by Georgia Pendlebury, the model wears low-rise black trousers featuring branded waistband detailing. Ruby Howes provided hair styling while makeup was done by Leana Ardeleanu. The shot features a high-contrast treatment with defined shadows, rich color saturation, and a pronounced film grain texture.

Style

Vertical, Commercial, Saturated, Grainy

Techniques

Analogue / film

Industries

Streetwear

Color

Pure White (50%)
Jet Black (30%)

Background

Coloured Seamless, Set-dressed

Context

Advertising Campaign