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  • ·L/AB c/o Off-White Fall 2026 White Puffer Coat
BrandL/AB c/o Off-White
ProjectFall 2026 Ad Campaign
Motion-blurred figure wearing a voluminous white hooded puffer jacket against a solid black background.

L/AB c/o Off-White Fall 2026 Ad Campaign 2026

Associated creatives

Luke Abby
Luke AbbyPhotographer
JT
JTModels
Glaive
GlaiveModels
PZ
PZModels
Vivian Jenna Wilson
Vivian Jenna WilsonModels
Mazzy Joya
Mazzy JoyaModels
Julez Smith and Jay Guapõ
Julez Smith and Jay GuapõModels
Georgia Pendlebury
Georgia PendleburyStylist
Ruby Howes
Ruby HowesHair
Leana Ardeleanu
Leana ArdeleanuMakeup

Tags

white puffer jacketwhite puffer coatpuffer jackethooded puffer jacketwhite hooded coatmotion blur

Description

Shot by photographer Luke Abby for the L/AB c/o Off-White Fall 2026 advertising campaign, a figure moves through the frame in a voluminous, hooded white puffer coat. The composition employs deliberate motion blur against a stark black studio backdrop, creating an abstract trail of luminous white fabric. Styled by Georgia Pendlebury with hair by Ruby Howes and makeup by Leana Ardeleanu, the image emphasizes texture, form, and kinetic energy.

Style

Vertical, Commercial, Abstract, Minimalist

Techniques

Long exposure

Industries

Streetwear

Color

Pure White (90%)

Background

Black Seamless

Context

Advertising Campaign