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Motion-blurred figure wearing a voluminous white hooded puffer jacket against a solid black background.

L/AB c/o Off-White Fall 2026 Ad Campaign 2026

About

Shot by photographer Luke Abby for the L/AB c/o Off-White Fall 2026 advertising campaign, a figure moves through the frame in a voluminous, hooded white puffer coat. The composition employs deliberate motion blur against a stark black studio backdrop, creating an abstract trail of luminous white fabric. Styled by Georgia Pendlebury with hair by Ruby Howes and makeup by Leana Ardeleanu, the image emphasizes texture, form, and kinetic energy.

Brand

L/AB c/o Off-White

Project

L/AB c/o Off-White Fall 2026 Ad Campaign 2026

Keywords

white puffer jacketwhite puffer coatpuffer jackethooded puffer jacketwhite hooded coatmotion blur

Credits

Luke Abby
Photographer
JT
Models
Glaive
Models
PZ
Models
Vivian Jenna Wilson
Models

Styles

VerticalCommercialAbstractMinimalist

Techniques

Long exposure

Industries

Streetwear

Background

Black Seamless

Context

Advertising Campaign
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