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BrandL/AB c/o Off-White
ProjectFall 2026 Ad Campaign
Motion blurred figure in glowing neon orange light against a black background with black typography in the center.

L/AB c/o Off-White Fall 2026 Ad Campaign 2026

Associated creatives

Luke Abby
Luke AbbyPhotographer
JT
JTModels
Glaive
GlaiveModels
PZ
PZModels
Vivian Jenna Wilson
Vivian Jenna WilsonModels
Mazzy Joya
Mazzy JoyaModels
Julez Smith and Jay Guapõ
Julez Smith and Jay GuapõModels
Georgia Pendlebury
Georgia PendleburyStylist
Ruby Howes
Ruby HowesHair
Leana Ardeleanu
Leana ArdeleanuMakeup

Tags

motion blurred figureblurred figurefigure in orange lightneon orange silhouetteorange silhouettemotion blur

Description

A striking visual from the L/AB c/o Off-White Fall 2026 ad campaign photographed by Luke Abby. The image depicts a dynamic human figure rendered in luminous, high-energy shades of electric orange and red through intentional motion blur. Centered on the composition is graphic black typography reading 'L/AB c/o Off-White™'. The vibrant, thermal-like subject stands out sharply against a stark black background, styled by Georgia Pendlebury with hair by Ruby Howes and makeup by Leana Ardeleanu.

Style

Vertical, Commercial, Abstract, Neon

Techniques

Long exposure, Typography

Industries

Streetwear

Color

Amber (90%)

Background

Black Seamless

Context

Advertising Campaign