L/AB c/o Off-White

Sep 2026

The L/AB c/o Off-White Fall 2026 campaign captures a collection of high-fashion streetwear through a raw, experimental lens. Photographed by Luke Abby, the imagery oscillates between saturated, warm-toned studio portraits and gritty, nocturnal scenes shot in parking structures and architectural settings. Across the series, the focus remains on boxy silhouettes, technical fabrics, and prominent graphic branding. The visual language leverages diverse textures, incorporating analogue film grain, lo-fi VHS noise, and monochrome night-vision grading to create a deliberately unpolished aesthetic. The cast, including JT and a collective of models, is outfitted by stylist Georgia Pendlebury in layered tracksuits, oversized puffer jackets, and cropped athletic separates. Beauty direction by hair stylist Ruby Howes and makeup artist Leana Ardeleanu reinforces the sharp, contemporary styling through sleek finishes and high-contrast lighting setups.

Vertical, Commercial

Streetwear

Advertising Campaign