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Brand
Nike
ProjectNike
Female athlete in a burgundy swimsuit diving mid-air with outstretched arms above deep turquoise water with Just Do It text.

Nike Nike 2025

Associated creatives

Christopher Anderson
Christopher AndersonPhotographer
Carlos Alcaraz
Carlos AlcarazAthlete
Zheng Qinwen
Zheng QinwenAthlete

Tags

female diverdiver mid airwoman divingathlete divingburgundy swimsuitone piece swimsuitjust do it textnike swoosh logo

Description

An advertising photograph for Nike by Christopher Anderson featuring a female diver suspended mid-dive above clear turquoise water. She is positioned head-first with arms outstretched and legs extended, wearing a deep burgundy one-piece swimsuit. Bold cyan typography displaying 'JUST DO IT' spans across the bottom of the frame, complemented by a matching cyan Nike swoosh logo in the upper right corner. The composition captures high-speed athletic precision and dynamic movement against a rich aquatic background.

Style

Vertical, Commercial, Action, Graphic

Techniques

Typography, High-speed / freeze

Industries

Sportswear

Color

Burgundy (60%)
Sky Blue (40%)

Background

Theatre, Ocean

Context

Advertising Campaign