Nike Nike 2025
Associated creatives
Tags
Description
This sports advertising campaign image features professional tennis player Carlos Alcaraz posed in a low-angle shot, holding a tennis ball up toward the camera. He wears a light green t-shirt, dark shorts, and a white wristband while positioned against a gradient background lit with dramatic lighting. Bold pink typography reading 'JUST DO IT' arches across the top of the frame alongside a vibrant pink Nike swoosh logo in the bottom corner. The composition highlights athletic focus and brand identity captured by photographer Christopher Anderson.
Style
Vertical, Commercial, Saturated, Warm
Techniques
Low-key / chiaroscuro
Industries
Tennis
Color
Navy (50%)
Jet Black (50%)
Background
Gradient
Context
Advertising Campaign