Jamie Macfadyen, Photographer, Sydney

Description

A green glass beer bottle with condensation droplets stands upright wedged among smooth dark rocks within a rushing stream. The surrounding water creates silky motion blurs as it flows over and around the stones. The composition employs a selective colour technique, rendering the natural environment in monochrome while highlighting the vibrant green and gold tones of the product label. The scene is captured with sharp focus on the bottle, contrasting against the dynamic motion of the river. The moody and atmospheric lighting emphasizes the cool, natural setting of the stream.

Style

Horizontal, Commercial, Moody, Clean

Techniques

Long exposure, Natural light

Industries

Alcoholic Beverages

Color

Background

River

Context

Advertising Campaign