Neat Brand Identity 2020

Description

An outdoor billboard advertisement displays the brand identity for Neat, created by Ragged Edge. The large display features prominent sans-serif typography reading Big ideas, not big banks alongside lifestyle portrait photography of a smiling woman wearing glasses. The ad is mounted in a bus shelter structure on a city street during the evening, captured with light trails from passing vehicles. The composition integrates clean corporate graphic design elements with photography showcasing professional environments.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Typography, Natural light

Industries

Fintech

Color

Background

Street

Context

Out of Home (OOH)