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  • ·Mulberry Spring 2024 Campaign Editorial Featuring Ajok Daing
BrandMulberry
ProjectSpring 2024 Ad Campaign
Ajok Daing seated wearing a cream coat holding a light grey handbag for Mulberry Spring 2024 campaign

Mulberry Spring 2024 Ad Campaign 2024

Associated creatives

Henrietta Gallina & Samuel McWilliams
Henrietta Gallina & Samuel McWilliamsCreative Directors
Esther Theaker
Esther TheakerPhotographer
Maria Clara Tripier
Maria Clara TripierArt Director
Celina Ralph
Celina RalphModels
Guinevere van Seenus
Guinevere van SeenusModels
and Ajok Daing
and Ajok DaingModels
Isabelle Sayer
Isabelle SayerStylist
Mari Ohashi
Mari OhashiHair
Claire Urquhart
Claire UrquhartMakeup
Saffron Goddard
Saffron GoddardManicurist
Ben Grimes
Ben GrimesCasting Director
Danny Hyland
Danny HylandSet Designer
Laura Galligan
Laura GalliganProducer

Tags

black woman modelblack womanwoman modelcream coatlight grey handbaggrey handbagleather handbag

Description

Captured by photographer Esther Theaker for Mulberry's Spring 2024 ad campaign, this studio portrait features model Ajok Daing seated on a dark surface against a neutral white backdrop. She wears a structured, high-necked cream coat with a belted waist and holds a sleek light grey leather handbag with silver hardware. The styling is minimalist and refined, complemented by clean lighting that highlights the textures of the coat and leather accessories. The image includes large blue typography reading Mulberry layered across the central composition.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Cream (60%)
Silver (40%)

Background

White Seamless

Context

Advertising Campaign