MUI Coffee Roastery Brand Identity 2024

Description

This top-down flat lay image showcases the brand identity and packaging design for MUI Coffee Roastery, created with art direction by Happycentro, illustration by Andrea Rubele, and photography by Federico Padovani and Federico Galvani. The arrangement features an array of vibrant red and tan cardboard boxes, coffee bags, patterned wrapping paper, and business cards featuring playful white line-art illustrations. The products are displayed on a light wooden surface under bright natural lighting that casts sharp shadows across the composition. Several smaller accessories, including a manual coffee grinder and a small container of beans, are scattered among the packages.

Style

Horizontal, Commercial, Warm, Clean

Techniques

Natural light

Industries

Beverages

Color

Background

Wood Texture

Context

Advertising Campaign, E-commerce / Product