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BrandMUI Coffee Roastery
ProjectBrand Identity
Mui Coffee Roastery brand packaging featuring red coffee bags, cardboard boxes, and leaflets floating above a wooden surface against a red backdrop

MUI Coffee Roastery Brand Identity 2024

Associated creatives

Happycentro
HappycentroGraphic Design
Andrea Rubele
Andrea RubeleIllustration and Motion
Federico PadovaniFederico Galvani
Federico PadovaniFederico GalvaniPhotography

Tags

mui coffee packagingcoffee packagingcoffee bagsred coffee bagscardboard boxesproduct packagingbrand identity packaging

Description

This image showcases the brand identity and packaging design for MUI Coffee Roastery created by Happycentro, Andrea Rubele, and Federico Padovani. Several red coffee bags and open cardboard boxes levitate dynamically above a polished wooden surface, casting sharp shadows onto the wood grain below. Informational leaflets and smaller printed collateral float alongside the packaging components. A vibrant solid red background contrasts with the natural tones of the cardboard and wood. The composition is lit with hard directional lighting, highlighting the clean graphic illustrations and typography printed on the items.

Style

Horizontal, Commercial, Warm, Clean

Techniques

3D render / CGI, Hard Light

Industries

Beverages

Color

Scarlet (50%)
Camel (50%)

Background

Solid Colour

Context

Advertising Campaign