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BrandMUI Coffee Roastery
ProjectBrand Identity
Illustrated graphic design featuring a map filled with pink and purple buildings, indigenous wildlife, and landscape icons against a pale pink backdrop.

MUI Coffee Roastery Brand Identity 2024

Associated creatives

Happycentro
HappycentroGraphic Design
Andrea Rubele
Andrea RubeleIllustration and Motion
Federico PadovaniFederico Galvani
Federico PadovaniFederico GalvaniPhotography

Tags

illustrated mapmap illustrationarchitectural iconsbrand identity graphicsvector map

Description

This illustrated brand identity graphic for MUI Coffee Roastery presents a stylized map composition filled with distinctive architectural icons, local wildlife, and traditional dwellings rendered in shades of pink, purple, and black. The textured vector artwork incorporates a grained finish across the dark central silhouette, contrasting with lighter background tones. Prominent illustrations include a tall obelisk tower, historic stone buildings, a stylized bird with a curved beak, and a detailed primate portrait at the base. Created by Happycentro, Andrea Rubele, and Federico PadovaniFederico Galvani, the piece utilizes clean geometric forms and a limited, vibrant colour palette. The balanced arrangement is complemented by a compass rose symbol in the lower right corner, completing the illustrative branding concept.

Style

Artistic, Vertical, Graphic

Techniques

Vector

Color

Magenta (50%)
Violet (30%)
Jet Black (20%)

Background

Solid Colour

Context

Advertising Campaign