MUI Coffee Roastery

Dec 2024

MUI Coffee Roastery’s brand identity project establishes a visual language centered on high-contrast compositions and playful, illustrative packaging. The work highlights a vibrant red and earthy kraft palette, utilizing clean typography and stylized vector illustrations to represent regional coffee origins through architectural and organic iconography. Happycentro led the graphic design, while Andrea Rubele contributed the project’s distinct illustration and motion work. Photography for the campaign was provided by Federico Padovani and Federico Galvani, who captured the brand collateral in both staged flat lays and dynamic 3D-rendered arrangements. Incorporating commercial photography and motion graphics, the identity balances minimalist geometric forms with tactile textures to create a cohesive aesthetic across print and digital touchpoints.

Horizontal, Commercial, Clean

Beverages

Solid Colour