Logo
MUI Coffee Roastery packaging and scattered coffee beans suspended against a vibrant red background.
MUI Coffee Roastery branded packaging including coffee bags, red boxes, and paper bags floating above a wooden surface.
Flat lay of red and brown paper coffee bags, colourful illustrated stickers, and scissors on a wooden table for MUI Coffee Roastery brand identity
A line of eight branded coffee bags arranged in a row on a wooden surface against a solid red backdrop.
Illustrated graphic design featuring a map filled with pink and purple buildings, indigenous wildlife, and landscape icons against a pale pink backdrop.
Flat lay of red and tan MUI Coffee Roastery packaging, boxes, bags, and wrapping paper on wood.
Mui Coffee Roastery brand packaging featuring red coffee bags, cardboard boxes, and leaflets floating above a wooden surface against a red backdrop
Graphic illustration featuring large DECAF typography surrounded by coffee beans, leaves, and brewing equipment on a beige background.
MUI Coffee Roastery packaging and scattered coffee beans suspended against a vibrant red background.
MUI Coffee Roastery branded packaging including coffee bags, red boxes, and paper bags floating above a wooden surface.
Flat lay of red and brown paper coffee bags, colourful illustrated stickers, and scissors on a wooden table for MUI Coffee Roastery brand identity

MUI Coffee Roastery Brand Identity 2024

About

MUI Coffee Roastery features a comprehensive brand identity that balances vibrant, saturated aesthetics with tactile, artisanal coffee culture. The visual system, developed by Happycentro, utilizes a bold palette of deep red and earthy tones, grounded by a clean, minimalist approach to typography and geometric structure. Integrating artistic illustration by Andrea Rubele, the project employs a mix of 3D render/CGI techniques and natural light photography to present packaging, collateral, and bespoke iconography. Photography by Federico Padovani and Federico Galvani captures the product range with dynamic movement, utilizing sharp shadows and textured wood surfaces to emphasize the premium nature of the roastery’s output. Motion graphics further define the identity, with precise vector animation and clean transitions that mirror the geometric precision found in the static branding assets. The work presents a cohesive, playful identity through a blend of commercial graphic design and stylized, grain-textured illustrations.

Brand

MUI Coffee Roastery

Credits

Happycentro
Graphic Design
Andrea Rubele
Illustration and Motion
Federico PadovaniFederico Galvani
Photography

Industries

Beverages

Styles

HorizontalCommercialClean
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