MUI Coffee Roastery: Brand Identity

Dec 2024

MUI Coffee Roastery features a comprehensive brand identity that balances vibrant, saturated aesthetics with tactile, artisanal coffee culture. The visual system, developed by Happycentro, utilizes a bold palette of deep red and earthy tones, grounded by a clean, minimalist approach to typography and geometric structure. Integrating artistic illustration by Andrea Rubele, the project employs a mix of 3D render/CGI techniques and natural light photography to present packaging, collateral, and bespoke iconography. Photography by Federico Padovani and Federico Galvani captures the product range with dynamic movement, utilizing sharp shadows and textured wood surfaces to emphasize the premium nature of the roastery’s output. Motion graphics further define the identity, with precise vector animation and clean transitions that mirror the geometric precision found in the static branding assets. The work presents a cohesive, playful identity through a blend of commercial graphic design and stylized, grain-textured illustrations.

Horizontal, Commercial, Clean

Solid Colour