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BrandMUI Coffee Roastery
ProjectBrand Identity
Flat lay of red and brown paper coffee bags, colourful illustrated stickers, and scissors on a wooden table for MUI Coffee Roastery brand identity

MUI Coffee Roastery Brand Identity 2024

Associated creatives

Happycentro
HappycentroGraphic Design
Andrea Rubele
Andrea RubeleIllustration and Motion
Federico PadovaniFederico Galvani
Federico PadovaniFederico GalvaniPhotography

Tags

coffee packagingred coffee bagcoffee bagbrand identityillustrated stickerspaper bagsmui coffee roasterycoffee branding

Description

This flat lay composition showcases the comprehensive brand identity and packaging design for MUI Coffee Roastery created by Happycentro and collaborators. The arrangement features vibrant red and kraft brown paper coffee bags branded with distinctive typography and illustrations. Accompanying the bags are colourful sheets of illustrated origin stickers, custom round seals, printed labels, and a pair of red-handled scissors resting on a warm wooden tabletop. Direct natural lighting casts crisp shadows, accentuating the tactile paper textures and graphic elements.

Style

Artistic, Horizontal, Earthy, Graphic

Techniques

Natural light

Industries

Beverages

Color

Crimson (50%)
Beige (30%)
Pure White (20%)

Background

Wood Texture

Context

Advertising Campaign, E-commerce / Product