Moncler x Sacai Fall 2023 Ad Campaign 2023

Description

This multiple-exposure image features a blurred figure wearing a structured hooded puffer jacket, captured in motion against a dark, indistinct background. The monochromatic aesthetic emphasizes high contrast, highlighting the folds and volume of the outerwear. Overlapping silhouettes create a sense of continuous motion and ghostly repetition across the frame. The composition uses long-exposure techniques to blur the subject, rendering an artistic and abstract interpretation of movement. This piece forms part of the Fall 2023 ad campaign for Moncler x Sacai, directed by Chitose Abe.

Style

Editorial, Horizontal, Monochrome, Gritty

Techniques

Multiple exposure, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Context

Advertising Campaign