Merry Pops Brand Identity 2022

Description

This video piece showcases an illuminated rectangular storefront sign mounted against a textured grey brick wall for the brand identity project Merry Pops. The sign glows brightly, featuring block lettering that reads DAY NIGHT with a stylized yellow popsicle graphic in place of the separator. The camera angle captures the fixture from a slight side perspective, emphasizing its depth and the stark shadow cast against the masonry. The overall aesthetic is clean and contemporary, highlighting graphic design and branding elements.