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Young child eating a chocolate-dipped ice pop outdoors with a bright yellow background.
A-frame sidewalk sign for Merry Pops ice pops on a paved walkway featuring the text always a reason to be merry
An arm reaches into an open ice cream display freezer filled with colorful popsicles and flavor label tags for Merry Pops.
Person holding open a light blue branded ice pop packaging box outdoors in bright sunlight.
Large outdoor billboard on a brick building facade displaying white packaging with bold black text reading a real thirst quencher for Merry Pops
Two round ice cream lids with polka dot patterns and bold typography on a black background.
Young child eating a chocolate-dipped ice pop outdoors with a bright yellow background.

Merry Pops Brand Identity 2022

About

The brand identity for Merry Pops establishes a cohesive visual language for the artisan ice pop label across both digital and physical touchpoints. The project spans 3D product animation, custom packaging design, and a range of commercial advertising materials that lean into a clean, contemporary aesthetic. Sebastian Páez, Elle Haramis, and Nando collaborated on the project, utilizing 3D render / CGI techniques and natural light photography to ground the brand. The identity balances bold, playful typography with a minimalist approach to signage and retail display, seen in everything from the custom packaging boxes to the textured masonry storefront installations.

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