Merry Pops

May 2022

The brand identity for Merry Pops establishes a cohesive visual language across retail, print, and digital touchpoints. The project translates a playful, artisanal food and beverage aesthetic into a series of clean, contemporary assets, leaning into 3D render / CGI techniques to showcase product geometry and distinct packaging design. Sebastian Páez, Elle Haramis, and Nando collaborated on the development of the brand's visual system. Their work integrates bold typography and a vibrant color palette across various applications, including commercial billboards, storefront signage, and custom retail packaging. The project makes frequent use of natural light in its outdoor lifestyle imagery, contrasting with the polished, minimalist approach of its 3D-rendered product animations.

Commercial, Clean

CPG / Packaged Food

Advertising Campaign