McQueen Sling Bag Fall 2024 Ad Campaign 2024

About

This monochrome advertising campaign portrait for McQueen features a young man seated in a dark leather armchair against a patterned wallpaper background. He wears a patterned textured top and holds a wide leather strap across his chest. The lighting is high-contrast and directional, casting soft shadows and highlighting the tactile details of the clothing and accessories. Glen Luchford directed the photography under the creative direction of Seán McGirr.