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  • ·McQueen Sling Bag Fall 2024 Campaign Portrait
BrandMcQueen
ProjectSling Bag Fall 2024 Ad Campaign
Monochrome portrait of a young man seated in a leather armchair holding a dark leather sling bag for McQueen fall 2024 ad campaign.

McQueen Sling Bag Fall 2024 Ad Campaign 2024

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Glen Luchford
Glen LuchfordPhotographer
Nyajuok G
Nyajuok GModels
Reuben Larkin
Reuben LarkinModels
Sara Caballero
Sara CaballeroModels
and Owen Ruppersburg
and Owen RuppersburgModels
Marie Chaix
Marie ChaixStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ben Grimes
Ben GrimesCasting Director

Tags

man holding leather sling bagman holding sling bagleather sling bagsling bagyoung manman

Description

This monochrome advertising campaign portrait for McQueen features a young man seated in a dark leather armchair against a patterned wallpaper background. He wears a patterned textured top and holds a wide leather strap across his chest. The lighting is high-contrast and directional, casting soft shadows and highlighting the tactile details of the clothing and accessories. Glen Luchford directed the photography under the creative direction of Seán McGirr.

Style

Vertical, Commercial, Monochrome

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Color

Jet Black (50%)
Pure White (50%)

Background

Set-dressed

Context

Advertising Campaign