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BrandMcQueen
ProjectSling Bag Fall 2024 Ad Campaign
Model wearing dark sunglasses and a black jacket carrying a burgundy crossbody sling bag outdoors.

McQueen Sling Bag Fall 2024 Ad Campaign 2024

Associated creatives

Seán McGirr
Seán McGirrMcQueen Creative Director
Christopher Simmonds
Christopher SimmondsArt Director
Glen Luchford
Glen LuchfordPhotographer
Nyajuok G
Nyajuok GModels
Reuben Larkin
Reuben LarkinModels
Sara Caballero
Sara CaballeroModels
and Owen Ruppersburg
and Owen RuppersburgModels
Marie Chaix
Marie ChaixStylist
Gary Gill
Gary GillHair
Daniel Sallstrom
Daniel SallstromMakeup
Ben Grimes
Ben GrimesCasting Director

Tags

woman wearing dark sunglasseswoman in black jacketwoman carrying sling bagdark sunglassesblack jacketburgundy sling bagleather sling bagcrossbody bagsling bag

Description

This image from the McQueen Sling Bag Fall 2024 ad campaign was captured by photographer Glen Luchford in London. A model stands outdoors against a brutalist architectural backdrop featuring raw concrete pillars and pale walls. The subject wears large dark sunglasses, a black jacket with a leather collar, and carries a burgundy structured leather crossbody sling bag. The composition is vertical with natural outdoor lighting and cool colour grading. Art direction by Christopher Simmonds and styling by Marie Chaix.

Style

Editorial, Vertical, Desaturated

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Burgundy (30%)

Background

Public Square

Context

Advertising Campaign