BrandMcQueen

McQueen Sling Bag Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This portrait from the McQueen Sling Bag Fall 2024 ad campaign features a model standing in an industrial space draped with heavy white fabric. The subject wears a structured black leather coat over layered blue denim boots, creating a sharp silhouette. Directed by Seán McGirr with art direction by Christopher Simmonds and photography by Glen Luchford, the shot employs flash lighting against a dark floor. The composition highlights the garment textures and the contrasting white fabric backdrop.
Style
Vertical, Commercial, Moody, Clean
Techniques
Flash
Industries
Luxury Fashion Houses
Color
Jet Black (70%)
Denim (30%)
Background
Textured Backdrop
Context
Advertising Campaign





