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A man wearing a black leather coat and denim boots standing against a draped white fabric backdrop.

McQueen Sling Bag Fall 2024 Ad Campaign 2024

Associated creatives

Tags

Description

This portrait from the McQueen Sling Bag Fall 2024 ad campaign features a model standing in an industrial space draped with heavy white fabric. The subject wears a structured black leather coat over layered blue denim boots, creating a sharp silhouette. Directed by Seán McGirr with art direction by Christopher Simmonds and photography by Glen Luchford, the shot employs flash lighting against a dark floor. The composition highlights the garment textures and the contrasting white fabric backdrop.

Style

Vertical, Commercial, Moody, Clean

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Jet Black (70%)
Denim (30%)

Background

Textured Backdrop

Context

Advertising Campaign