BrandMcQueen

McQueen Sling Bag Fall 2024 Ad Campaign 2024
Associated creatives
Tags
Description
This portrait from the McQueen Sling Bag Fall 2024 ad campaign, photographed by Glen Luchford with art direction by Christopher Simmonds, highlights the collection's leather accessory. A person is captured mid-torso wearing an oversized black structured blazer over a ribbed white top featuring front button cutouts. Held securely in front is a rich burgundy leather sling bag with clean lines and adjustable strap hardware. The background consists of a textured domestic wall covering with a faded floral pattern, lit with direct, dramatic contrast that accentuates the fabric textures and deep tones.
Style
Editorial, Vertical, Moody, Polished
Techniques
Low-key / chiaroscuro
Industries
Bags & Accessories
Color
Jet Black (60%)
Burgundy (30%)
Pure White (10%)
Background
Textured Backdrop
Context
Advertising Campaign





