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  • ·MCM Holiday 2023 Ad Campaign Portrait by Sarah Blais
ProjectHoliday 2023 Ad Campaign
Asian man wearing a black bucket hat, leather jacket, and orange patterned scarf with delicate bows on his face against a white background

Holiday 2023 Ad Campaign 2023

Associated creatives

Baron & Baron 
Baron & Baron Agency
Sarah Blais
Sarah BlaisPhotographer
Susie Kim
Susie KimArt Director
Michelle Laff and Zhuo Chen
Michelle Laff and Zhuo ChenModels
Monika Tatalovic
Monika TatalovicStylist
Karim Belghiran
Karim BelghiranHair
Karin Westerlund
Karin WesterlundMakeup
Eleonora Succi
Eleonora SucciSet Designer

Tags

asian man wearing black bucket hatblack bucket hatbucket hatorange patterned scarfpatterned scarfscarfblack leather jacketleather jacket

Description

This portrait from the MCM Holiday 2023 ad campaign features an Asian man wearing a black bucket hat, a black leather jacket, and an orange patterned scarf wrapped around his neck. Delicate sheer ribbon bows are adhered to his cheeks and face as part of the creative beauty direction. The shot is captured against a clean, neutral studio backdrop with soft directional lighting creating gentle shadows. Sarah Blais photographed the campaign, featuring art direction by Susie Kim and styling by Monika Tatalovic.

Style

Editorial, Vertical, Clean

Industries

Luxury Fashion Houses

Color

Rust (50%)
Jet Black (50%)

Background

White Seamless

Context

Advertising Campaign