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  • ·MCM Holiday 2023 Ad Campaign Monogram Tote Bag
BrandMCM
ProjectHoliday 2023 Ad Campaign
Model holding a brown monogram tote bag against a neutral studio background, wearing a black outfit with draped orange fabric.

MCM Holiday 2023 Ad Campaign 2023

Associated creatives

Baron & Baron 
Baron & Baron Agency
Sarah Blais
Sarah BlaisPhotographer
Susie Kim
Susie KimArt Director
Michelle Laff and Zhuo Chen
Michelle Laff and Zhuo ChenModels
Monika Tatalovic
Monika TatalovicStylist
Karim Belghiran
Karim BelghiranHair
Karin Westerlund
Karin WesterlundMakeup
Eleonora Succi
Eleonora SucciSet Designer

Tags

brown monogram tote bagmonogram tote bagtote bagbrown bagleather bag

Description

This commercial campaign image for the MCM Holiday 2023 project features a model holding a structured brown monogram tote bag. The subject is styled in a dark black garment accented with voluminous, draped bright orange satin fabric. The shot is captured against a clean, plain white seamless studio background with soft lighting casting gentle shadows. The composition focuses squarely on the fashion accessories and the interplay of textures between the smooth leather tote and the glossy fabric. Photography by Sarah Blais, with art direction by Susie Kim and styling by Monika Tatalovic.

Style

Vertical, Commercial, Clean

Industries

Bags & Accessories

Color

Caramel (50%)
Amber (30%)
Jet Black (20%)

Background

White Seamless

Context

Advertising Campaign