MCM Holiday 2023 Ad Campaign 2023

Description

This vertical commercial portrait for the MCM Holiday 2023 ad campaign was photographed by Sarah Blais with art direction by Susie Kim and styling by Monika Tatalovic. The shot features a model dressed in a dark black jacket and trousers, dynamically interacting with a large rolled blue paper backdrop that unfurls across a clean white studio setting. The model holds a distinctive brown monogram tote bag in the foreground, creating a striking contrast against the graphic blue and white environment. Set design was crafted by Eleonora Succi, with hair by Karim Belghiran and makeup by Karin Westerlund. The composition uses strong geometric lines and a vibrant cobalt blue element to highlight the luxury fashion accessories.

Style

Vertical, Commercial, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

White Seamless, Textured Backdrop

Context

Advertising Campaign