Max Mara Spring 2025 Ad Campaign 2025

Description

This portrait from the Max Mara Spring 2025 ad campaign features model Vittoria Ceretti leaning against a vertical architectural partition. She wears a structured, one-shoulder beige dress with precise tailoring and draped lines. Photographed by Craig McDean, the studio composition utilizes textured vertical panels in shades of soft pink, warm ochre, and earthy terracotta. The lighting is clean and directional, accentuating the clean architectural geometry and the refined fabric textures. Creative direction is led by Ian Griffiths with styling by Tonne Goodman.

Style

Editorial, Vertical, Earthy, Clean

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Set-dressed

Context

Advertising Campaign